Cerame-Unie

A Low-Carbon Future For The European Ceramic Industry - As part of the ongoing policy debate on the future of European industry and its ability to meet the emissions reductions targets set out by the European Commission, in 2012 Sustainability Consult worked with the European ceramics industry association Cerame-Unie to prepare their contribution to this debate. We wrote, designed and launched the industry’s Ceramic Roadmap entitled ‘Paving the Way to 2050’.

Starting with a wealth of raw data, we took a scientific approach to the project, crafting messages and preparing a 32-page report. Throughout the process, we tested the credibility of the data and messaging. The Ceramic Roadmap takes a policy position but also provides an overview of this diverse industry. Sectors and applications are detailed and their contribution to a more sustainable future is laid out in each section.

Our design partner JCreative handled the design of the report, creating a theme based on the natural beauty of ceramics. We launched the Roadmap with a press release, media outreach and social media.

Sustainability Consult CEO Kathryn Sheridan moderated the launch at the Ceramic Days event with a panel of industry CEOs, the European Commission and NGO Center for Clean Air Policy-Europe (CCAP-Europe).

Cerame Unie Roadmap to 2050 launch photos 2012

For more information, visit: http://cerameunie.eu

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