European Trade Union Confederation
Representing European Workers - The European Trade Union Confederation (ETUC) represents European workers and their national affiliates, covering around 60 million individual trade unionists. In 2014, Sustainability Consult provided social media support to ETUC.
To advise the communications team we conducted a social media audit on its accounts, including @etuc_ces and provided two Twitter training sessions for ETUC staff members. We also helped set up individual Twitter accounts for ETUC employees. Our audit and training were designed to ensure ETUC’s social media presence was authentic, engaging and remained true to the organisation’s values. Both training sessions were extremely well-received by the participants.
For more information, visit: https://www.etuc.org