Visualising A New Bio-Based Brand - Sustainability Consult was hired by CelluComp in 2015 to help brand its innovative range of additives for coatings: Curran®. We worked closely with our design partners bigtrees to create new logos and an engaging visual identity for the products.
The programme was kick-started at an ‘idea storming’ session with CelluComp, Sustainability Consult Team members and the designers. From this, we devised a full packaging concept including design, copy and labelling for paint producers that would use Curran® as an ingredient. Deliverables also included a range of slogans and a detailed style guide. The ‘with Curran®’ paint is close to commercialisation in major DIY retailers today.
For more information, visit: http://cellucomp.com/