Developing an Ultra-low Emission Foam Technology – Huntsman is a global speciality chemicals company and a leader in MDI-based polyurethane solutions. For over a decade, Huntsman has been investing in R&D to develop a chemical formulation which reduces total emissions of volatile organic compounds (VOC) in automotive seating foam systems.

Huntsman reached out to Sustainability Consult for messaging support after the company’s ultra-low emission technology won the 2016 BMW Supplier Innovation Award. We developed a range of internal communications tools to ensure the messaging and anyone speaking about the new technology told a coherent and captivating story. Our work has helped ensure Huntsman remains a trusted partner with credible claims backed up by strong data.


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