#WhatBrandsWant Featured in Chemicals Knowledge

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Thursday, 24 May 2018

We are delighted that our Junior Consultant Noémie Léonard is featured in the latest edition of Chemicals Knowledge. Her article presents the findings of #WhatBrandsWant, our brands survey on biomaterials.

“One clear trend stood out: consumers are the engine for change,” writes Noémie. “Consumers’ interest in sustainability is influencing brands, who in turn pay attention to the bioeconomy.”

She also goes on to explain the factors which will boost the industry. “Overall, #WhatBrandsWant reflects positively on the sector and growth is expected. Consumers are on board and stakeholders are pressuring brands to bring more renewable options to market. If cost and lack of awareness are seen as crucial barriers, action needs to be taken. The market is ready, and brands need to be provided with the information they need to choose sustainable options.”

Read Noémie’s article here.